i found this guides interesting, about how you "Get Descriptive With Your Headlines!"
- Use descriptive headlines that reveal the point of the article without further reading; the key here is to create microcontent that can fare well on its own. (An example of a good title is “Edit Captions in Picasa Web Albums” used at the unofficial Google System. An example of a bad title is the official Google blog’s “Greetings, Earthlings!”) Keep in mind the headline may be read in an RSS reader, a news portal which aggregates content, a search result, your blog archive, a bookmark and so on, and it may be surrounded by dozens of other headlines.
- The first link is the one most people click on, so it should also be the main link for your article. Also, too many links too close to each other diffuse your point and make you less of a filter, and a (news) blog should always be a filter for others.
- Use lists, images, tables, sub-headlines, examples, indented notes, indented quotes, icons, colors, bold and italics to lighten up your article and make it easier to scan it. Don’t expect everyone to cling to every of your words; instead, you can expect a large part of your readers to sit at the office, a coffee in one hand and the mouse in the other, trying to get up to speed at 9 in the morning.
- Spellcheck your posts, and read them for clarity once or twice before posting. An error now and then isn’t bad but the less fewer errors, the more quickly people will be able to read and understand your article. (This rule, of course, is universal in writing and doesn’t just apply to blogging.)
- you can get the rest here